We spent the last decade building ad network technology at InMobi and working with hundreds of growth teams, including our own. Across all of them we saw the same thing. Growth work is spread across so many channels, tools and people that decisions get made on partial data, and the good ones are never institutionalized. They live in one person's head and leave when that person does.
AI is changing every part of this at once. Content is increasingly generated by AI, platform algorithms decide who sees it, and buyers now research and decide through AI assistants. Brands can make more than ever, but each of these layers learns on its own, and none of what it learns comes back to the brand.
We believe every brand will need its own intelligence across this new funnel: one model that understands what the brand says, how the market responds, and what to make next.
Klimso builds a world model of each brand, connects it to performance data from every channel, and runs machine learning on top to find what actually drives growth. The same model links what a brand says in the market to what buyers later ask their AI assistants, generates on-brand content from what works, and improves with every result.
We start with the decisions growth teams make every day, and expand from there into content generation and across the rest of the funnel.
Our goal is a growth operating system that gets smarter with every decision a brand makes, with LTV:CAC as the north star and every decision traceable back to it.