Every dollar in advertising flows from the advertiser, and almost every system in the stack has been built to extract as much of that dollar as possible.
Nobody in this chain is working purely for the advertiser, and Klimso aims to fill this gap. A workspace that is unambiguously on the advertiser's side, so growth marketing can be run the way a founder would run it, with every dollar out the door accountable to the profitable growth of the business.
The path we have chosen is deliberate. We want to enter through the main workflows, with an AI native workspace that makes the growth team meaningfully more effective from day one. We then use that trust and data footprint to naturally expand outwards towards measurement. The alternative path, walking into an advertiser and asking them to rip out AppsFlyer or putting our pixel in for a novel attribution system they have never heard of, does not work.
The end state is an AI company that owns the data layer from the ground up, has no incentive other than the advertiser's profitable growth, and runs the growth function the way a founder would: with LTV:CAC as the north star and every decision traceable back to it.